When you are in the world of speed in fashion retail, speed is everything. The sooner a brand gets a new product to market, the sooner they can take advantage of new trends, create buzz, and increase sales.
While fashion images take up valuable time and effort to work on, this daunting task often becomes your primary ‘bottleneck’ when it comes to meeting the mounting need for high quality visual imagery, along with maintaining consistent online presence. This is where outsourcing photo editing comes into the picture, and provides fashion brands with a solution to expedite product launch cycles efficiently.
Fashion brands can find it easier to streamline their workflow and improve their marketing material, while at the same time shortening the time to market new collections, by leveraging outsource fashion image editing services.
The Need for Speed in Fashion Product Launches
In today’s digital first world, fashion brands are pushed to bring new products to market at speeds never seen before. Because customers want fresh styles all the time, it is therefore essential for brands to move quickly from design, to production, to marketing.
Not having high quality product imagery for e-commerce websites, social media platforms or digital lookbooks will seriously hinder the way you attract and convert customers.
Product photography is a much more complicated process than we think, it has several stages such as shooting, editing and final post production. In most cases this means relying on a highly skilled in-house team or a large investment of time and money.
It’s too expensive and logistically difficult for small fashion brands or those scaling quickly to keep an internal team of photo editors. The best way to outsource photo editing – save time, and costs but maintain very good quality of images.
What is Outsourced Photo Editing?
Photo editing outsourcing means working with third party service providers or freelance editors to manage product photos post production. They usually work from home, manipulating the lighting, color correction, retouching, background removal, etc in images using professional software and tools and making the images fit for marketing purposes.
Fashion brands can outsource specific tasks such as:
- Background Removal and Clipping: It presents the product clearly, offering a more professional and cleaner look that is great for e-commerce.
- Color Correction: Keeping the product images as true to life, and true to the brand’s aesthetic.
- Retouching and Enhancement: Removing imperfections, softening wrinkles or making the product’s features more attractive.
- Batch Processing: Editing it rapidly enough and in large volumes without sacrificing image quality.
- Creating Variants: Taking images in different angles, colors and details of small parts.
This way, fashion brands are able to save their internal teams to run marketing, sales, and designing.
How Outsourcing Photo Editing Accelerates Fashion Product Launches
1. Faster Turnaround Times
One of the immediate benefits of outsourcing your photo editing is that your products will be released faster. If you’ve got a list of experienced editors, they can work through a lot of images very quickly, and save a huge amount of time between the photoshoot and upload time for the product.
Outsourcing instead means not having to wait for an internal team to process and edit images, with brands able to receive finished photos in days, or even hours, depending on complexity of the edits.
2. Cost Efficiency
An in house photo editing team is expensive, costing out in terms of software licenses, equipment, and skilled personnel. Fashion brands are able to cut costs on outsourcing by working alongside specialized professionals that own the tools and expertise they need.
It allows you to avoid hiring full time staff or the expensive equipment required to print out what you need, which makes it a fairly affordable solution, particularly to smaller or growing brands.
3. Scalability
Season, promotions, collection drops — demands for product images can fluctuate fast for fashion brands. Brands can scale their photo editing needs ups and downs because of outsourcing.
In peak seasons like fashion weeks or holiday sales, outsource fashion image editing services can deal with a larger volume of images without causing a disruption into your workflow and timetable.
Wrapping Up
Outsourcing photo editing is a great way for fashion brands that want to speed up their product launches. Cost savings, scalability, and the ability to keep the consistency across product images are essential in the competitive fashion industry, where outsourcing provides those benefits. Fashion brands can improve their workflows, increase their marketing efforts, and bring stunning visuals to their customers faster than ever before with the right partner.